Search This Blog

Tuesday, May 25, 2010

Pepsi vs. Coke

The soft drink industry is possibly my favourite industry to observe, because of the extreme level of competition these two brands put each other through.

Coca-cola can't do anything with Pepsi attempting to 1up, and of course vice versa.

There are smaller companies always nipping at their heels, but it's unlikely any will ever gain a real foothold. Jones Soda, for example, will always have a niche market because of its incredibly unique flavours, and the use of cane sugar, but it's not a competitor.

It's an excellent symbol of competition in a free market; neither company ever tends to have a large advantage, they constantly push each other to create new products and attract more customers... it's beautiful.

And delicious.

-Why not?

No comments:

Post a Comment