Pepsi vs. Coke

The soft drink industry is possibly my favourite industry to observe, because of the extreme level of competition these two brands put each other through.

Coca-cola can't do anything with Pepsi attempting to 1up, and of course vice versa.

There are smaller companies always nipping at their heels, but it's unlikely any will ever gain a real foothold. Jones Soda, for example, will always have a niche market because of its incredibly unique flavours, and the use of cane sugar, but it's not a competitor.

It's an excellent symbol of competition in a free market; neither company ever tends to have a large advantage, they constantly push each other to create new products and attract more customers... it's beautiful.

And delicious.

-Why not?